Wednesday, February 28, 2007

Yahoo Talking Smack About Google's Usability

Considering my disdain for Yahoo's usability on the PPC side I find if very funny that they're giving Google lessons in usability. People who live in glass houses shouldn't throw rocks.

Here on some of my thoughts on Yahoo's PPC usability in particular...

"You can't open up campaigns, ad groups, or keyword settings in new tabs. I love being able to go into Google and open up multiple adgroups in new tabs in Firefox. This is a great way to quickly make tweaks on problem adgroups. Thanks to Yahoo's Flash based interface this isn't an option."

"Editing your campaigns through spreadsheets is a pain. Google has given us a nice tool in the Google Adwords Editor where we can easily paste in cells from a spreadsheet to update things like ads, adgroups, campaigns, and keywords. Generally there are no more than 6 or 7 rows needed to update any element. In Yahoo, I have to enter 30 rows of information for every element. I also have to make sure I upload the spreadsheet in a specific format. No easy cut and paste here."

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